Welcome — I’m Fernando.
Your lived-in color specialist. Creating soft, seamless blends and elevated dimensional color with an effortless grow-out — in the heart of West Hollywood.
The New Guest Experience
01
Select Your Services
02
Meet Your Stylist
03
Make Your Appointment
What People Are Saying
“Complete transformation that exceeded my expectations! Have had multiple experiences where the stylist would miss the mark with coloring or cut, but Fernando not only achieved what was desired, he ensured that the quality and condition of my hair was better than it was prior to my visit. Thank you Fernando for your attention to detail, supportive and effortless service!”
— Jennifer
“Fernando was so kind and amazing at what he does. From the beginning he was very quick and responsive. He asked me questions to understand what I was looking for. During the process he was very meticulous and precise with his work. The end product was exactly what I was looking for. I was so beyond impressed and will be back for sure.”
— Nicole
Our Specialties
Lived-In Blondes
Bright blended, seamless bonding with soft grow-out.
Dimensional Brunettes
Rich, glossy, multi-tonal brunettes that look expensive.
Bronde Transformations
A soft blend of blonde + brunette for a sunlit, effortless glow.